zzzgoo [scene] Series – Product Visual Unit
Studio Projects
zzzgoo [scene] Series – Product Visual Unit
Liber was responsible for producing the product visual unit for the “scene series,” a fragrance collection by zzzgoo. conceptualized as “perfumes that make you feel like the
main character in a film.”
Each fragrance in the collection—featuring themes such as “the scent of snow” or “the scent of an unexplored land” —was paired with original visual content. By integrating AI as a new creative tool, we were able to realize a broad range of expressive styles tailored to each unique scent.
The resulting visual works were crafted to reflect and enhance the distinctive atmosphere of each fragrance, bringing the brand’s worldview to life through cinematic content.
These completed visuals have been featured across various platforms, including outdoor advertising and social media campaigns.
zzzgoo [scene] Series
https://store.zzzgoo.net/collections/scene
※This photograph was kindly provided by zzzgoo.
A visual unit created using AI technology, inspired by the world of the [scene] series
By thoughtfully integrating the product into the visuals, we leveraged AI technology to elevate the piece into a full-fledged video work—without compromising the essence of the product itself.
We successfully balanced the brand’s core concept with a strong visual presence of the product, achieving harmony between narrative and design.
scene E2 – AI Visual Unit for Outdoor Advertising
Designed as a visual for outdoor advertising, this piece goes beyond simple product shots by focusing on the evocative theme of “snow and cherry blossoms,” resulting in a more narrative-driven presentation.
While the brand’s distinctive product remains at the core, the work explores a diverse range of expressive techniques to expand and enrich its storytelling.
The visual unit for scene E2, created using AI technology
