Liber

zzzgoo [scene] Series – Product Visual Unit

Studio Projects

zzzgoo [scene] Series – Product Visual Unit

Liber was responsible for producing the product visual unit for the “scene series,” a fragrance collection by zzzgoo. conceptualized as “perfumes that make you feel like the main character in a film.”

Each fragrance in the collection—featuring themes such as “the scent of snow” or “the scent of an unexplored land” —was paired with original visual content. By integrating AI as a new creative tool, we were able to realize a broad range of expressive styles tailored to each unique scent.

The resulting visual works were crafted to reflect and enhance the distinctive atmosphere of each fragrance, bringing the brand’s worldview to life through cinematic content.

These completed visuals have been featured across various platforms, including outdoor advertising and social media campaigns.

zzzgoo [scene] Series

https://store.zzzgoo.net/collections/scene

※This photograph was kindly provided by zzzgoo.

A visual unit created using AI technology, inspired by the world of the [scene] series

By thoughtfully integrating the product into the visuals, we leveraged AI technology to elevate the piece into a full-fledged video work—without compromising the essence of the product itself.
We successfully balanced the brand’s core concept with a strong visual presence of the product, achieving harmony between narrative and design.

scene C1
scene E1
scene B1
scene F1
scene G1

scene E2 – AI Visual Unit for Outdoor Advertising

Designed as a visual for outdoor advertising, this piece goes beyond simple product shots by focusing on the evocative theme of “snow and cherry blossoms,” resulting in a more narrative-driven presentation.
While the brand’s distinctive product remains at the core, the work explores a diverse range of expressive techniques to expand and enrich its storytelling.

※This photograph was kindly provided by zzzgoo.
The visual unit for scene E2, created using AI technology

The visual unit for scene E2, created using AI technology